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Web Customer Traffic: Have the Clinching Keyword! The purchase of keywords on search engines figure among the chief strategies to improve Web customer traffic. The question is - which keywords and at what price?
Keyword positioning analysis answers two questions: First, which are the most used and hence the most expensive keywords? Second, what is your popularity compared to that of your client for each of the keywords?
Of course, like all commodities, keywords are always on sale…with prices decided by market forces! But not having a certain keyword is not the end of the world - you can always buy less popular keywords, and they would increase customer traffic too. The compilation of results on an annual basis will tell you which keywords are more popular in a particular season. In a nutshell, watch your words…and you’ll have the last word!
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