Website Positioning: Free content…proves costly!
In an age of images, videos, Flash interfaces and sound sequence glamour, is written content on websites condemned to extinction? No. It still pays to have a well thought out content on websites – and much more than what one might be inclined to believe.

There are several writing strategies to increase your visibility on search engines without signing up for fee-charging deals. You should however bear in mind that when it comes to spiders going through web content with a view to indexing your website, 'visibility' should mean ‘readability’. That said, the right balance has to be struck as search engines have a character of their own. Certain words out of place could lead to your exclusion!

With all the marketing strategies and campaigns to achieve better positioning, do not neglect the written content!