Groupe Dufour Hotels and Cruises Website: 500% increase in visits in one year!
Over the period of a year, the number of visits to the www.dufour.ca website increased five-fold, according to statistics compiled April 30, 2004!

Xpub carried out a complete revision of the architecture, design and contents of all the hotel and cruise websites belonging to Groupe Dufour. It is still too early to fully gauge its resultant effects on customer traffic. We have nevertheless observed a sharp increase in the number of hits generated thanks to our indexing and referencing (through hyperlinks).

In May 2003 alone, 30% of all visits to the www.hoteltadoussac.com website were thus observed as coming from referent websites, a tenfold increase compared to the number recorded in the previous month! The result of the indexing and referencing operations by Trafix amounts for 40% of their total number of visits today. Trafix's operations were in fact doubly effective as they increased the visibility of the group’s websites on Google – the hot favorite in search engines, which in turn directed even more visitors to the websites.

The indexing of the new optimized websites of Group Dufour is in progress. However, these figures - attributable to Trafix’s indexing and referencing activities alone - have already made an enviable difference on the volume of visitors generated for Groupe Dufour hotels.