New Media Calls for New Means

Pop–up ads have had their heyday before being branded as too 'aggressive'. We now have a much more diverse range of very targeted interactive advertising spaces that are both attractive and generate qualified visitor traffic at the best possible cost with the pay-per-click model. Such an advertising campaign requires good planning – markets and segments targeted period and duration, display type, promotion type and attractive graphics design among other aspects. In short, nothing is left to chance.

Trafix takes care of the design and management of the interactive media placing campaign, which will bring in a qualified clientele at a reasonable and measurable cost. Given below are the main and most sought-after display products shown in a range of formats and specific interactive features which either call for action from the Net user or involve passive exposure to the advertising message:

» Banners
» Big box
» Buttons
» Sponsor link
» Textual hypertext
» Visual hyperlink
» Floating ads
» Tours

Other means are often used to attract and make the Net surfer visit your website, viz. sending an email, free promotion or contests.

Irrespective of the strategy adopted, Trafix will obtain, throughout the campaign period, a compilation of these results which will be sent to you on a weekly or monthly basis.