Indexing

Indexing consists in registering your website on a search engine or directory. This operation, generally carried out manually, adds your website to search results displayed for Internet users. Hence, it is an indispensable step in the promotion of your website.

There are two types of search engines: Search crawlers or spiders and directories. Crawler-based search engines are akin to giant databases of indexed webpages. These information banks contain the title of the indexed page, its description, and what’s most pertinent to us, the result of the calculation carried out by the spiders when they visited the webpage. Spiders determine the position of the webpage on the search results page. Search engines cover the globe according to criteria of geographical regions, ethnic or linguistic groups and countries. Some are free while others aren’t. The pricing is hence on a fixed rate or pay-per-click basis. Pay-per-click is very popular as you only pay for the clicks made by Internet users to access your website.

As for the directory type search engines, they are organized on the basis of categories and sub-categories. They are particularly suited for certain types of searches and remain an attractive advertising medium.

Trafix offers indexing services that will draw a maximum number of visitors to your website. We assure you of constant and regular customer traffic and hence, by that very fact, we assure you of a privileged position on the major Internet access channels. Trafix brings you superior performance by optimally utilizing the features of each channel.